Basement Brewed Fantasy Football: Turning Data Into Strategic Advantage
Basement Brewed Fantasy Football wanted to enhance the experience for its users and make smarter, faster decisions with their data. They needed guidance on how to transform complex fantasy football data into actionable insights that could engage users and drive business growth. Ataviz Consulting partnered with them to design a strategic approach for data visualization and workflow automation.
Challenge
The platform’s weekly fantasy football data was cumbersome to collect and analyze, limiting the ability to provide users with timely insights. Basement Brewed Fantasy Football needed a more interactive, user-friendly experience and a way to streamline repetitive data tasks, without compromising the quality or depth of analysis.
Strategy
Ataviz Consulting worked closely with the client to create a strategic framework that balanced data accessibility, user engagement, and operational efficiency:
- Developed interactive dashboards that consolidated player rankings, team stats, and predictive metrics into a single, easy-to-use interface.
- Designed dashboards to allow filtering, dynamic updates, and live draft analysis, helping users quickly identify actionable insights.
- Automated weekly data collection and organization, implementing scripts to gather, format, and deliver datasets in under two minutes, freeing up valuable staff time.
Outcome
- The new dashboards drove a 44% year-over-year revenue increase by improving user engagement and retention.
- Automation saved the client 20+ hours per week, allowing their team to focus on customer interaction and growth initiatives instead of manual data work.
- The platform became more competitive and positioned as a leading resource for fantasy football enthusiasts, with clearer, faster insights that enhanced user satisfaction.
Client Testimonial:
"Nicholas is one of a handful of people that I'm incredibly thankful to have met in my life considering the positive impact he's made on my business and my life. He's extremely trustworthy, confident, skilled, reliable, loyal, generous, timely, efficient and talented. Always willing to go the extra mile (and do it quickly). Incredibly blessed to have found such a good business partner."